I am da one vine comp
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Its owner, Twitter, reportedly couldn’t afford the rumored $10 million a month required for upkeep. One industry exec even proposed adding Viners to the Hollywood Walk of Fame.īut as time passed, Vine fell behind rivals Instagram and Snapchat. Vine stars quickly got absorbed into mainstream entertainment culture, appearing on The Late Late Show and scoring brand deals worth up to $50,000. Anybody could get Vine-famous if he or she happened to be recording at the right moment. Because all it required was a smartphone, there was virtually no barrier to success. It gave birth to a new kind of celebrity: the Vine star. Two years later the short-form service had 200 million active monthly users watching Vines play, or loop, more than 1.5 billion times every day. When Vine launched in 2013, it was a hit. “If you get it right, you should reap the benefits-not some rando who decides your Vine is funny enough to put into a 20-minute compilation.” “Vine was an art,” Estela says, downplaying the YouTube video he uploaded. As view counts continue to climb, both Viners and YouTubers are facing big questions about income and ownership. There’s an entire generation of young people obsessed with producing, watching, and referencing Vine compilations like Estela’s, but the original creators still want credit-and ad revenue-for clips they made years ago. In trying to explain his dark sense of humor, Estela unwittingly stumbled upon a battle brewing over Vine clips, YouTube, and who deserves payment. In the past 10 months, the video has racked up over 4 million views.Īnd every single thing in it is, technically, stolen. He was proud to see the compilation catch on. Finally, he shared “ ULTRA-RARE VINES THAT SHAPED MY TEENAGE EXISTENCE” on Snapchat, telling his friends, “If you’re wondering why I am the way I am, this is it.”īut more than just his curious pals tuned in. Using Adobe Premiere Pro, Estela cut them into a 20-minute video and uploaded it to YouTube.
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“I was just like, ‘Oh, yeah, I have vivid memories of seeing that in my room, laughing at it, and quoting that for weeks.’ ”Įventually he had saved more than 150 Vines, among them clips of a boy pretending to smoke the steam from a pot of macaroni and cheese, a teenager gagging on a McFlurry spoon when her sister taps the car brakes, and a woman impersonating Jennifer Lawrence in The Hunger Games: Mockingjay-Part I. “I literally sat at my computer for hours just going through all the videos I ever ,” he says. While browsing, Estela realized “that period of my digital life shaped a lot of who I am today”-and so, naturally, he needed to make a Vine compilation.Įstela spent an entire night painstakingly scrolling through his archives, scrutinizing posts he had tagged #lmao, and downloading his favorites. So he turned to his Tumblr blog, where from seventh through 11th grades he bookmarked funny six-second videos from the now-defunct app Vine. He’s typically open about his strange personality, but the landmark birthday motivated him to determine how exactly he got that way. Just before turning 20 last summer, self-described weirdo Juan Estela decided to investigate his past.